Most agencies get you the click. We get you profitable customers.
McLeod Media is a founder-led DTC growth partner. Paid media, performance creative and conversion work, run as one system and measured on revenue, CAC and contribution - not clicks.
30 minutes · No hard sell · Leave with clear next steps
Money in, not vanity metrics.
£36k attributed revenue from £4.1k spend
8.6x blended ROAS Meta Ads + email over 4 weeks£196.9k revenue from a full-funnel launch
Acquisition + retention Meta Ads over 7 months11.47x ROAS on a repeat-purchase product
Cost per purchase £1.53 Meta + email + SMS over 18 months£1.2M+ campaign revenue
AOV over £4,000Cheap clicks that never buy twice are how DTC brands burn cash.
Most agencies stop at the click - creative, media buying, a monthly ROAS report, done. But acquisition without retention is a leaking bucket: the ads bring buyers in, and what happens after the click decides whether the spend pays for itself.
So we look at the whole route to revenue, and report on what it costs to acquire a customer and what that customer is worth.
Paid Media
Meta-led media buying, with Google and TikTok where the maths justifies it. Built on 18 years and millions in managed spend - not on platform defaults. Owned in-house.
Performance Creative
Statics and UGC-style video, produced with an AI-accelerated workflow, on a monthly testing cadence agreed at kick-off - a faster learning rate, not a faster boast. Owned in-house.
Conversion
Clicks are the easy part. Landing page, product page, offer, checkout, lead form. Where conversion is the constraint we fix it, or brief your team - helping more of the traffic you already pay for convert. Build work coordinated with specialists.
Measurement
Tracking, attribution and one monthly view of revenue, CAC and contribution. Retention flows can include email, SMS, WhatsApp and sit inside the DTC engagement to increase repeat purchase and customer value.
Four disciplines, run as one revenue engine.
Media, creative, conversion and measurement are usually four different suppliers pointing at each other. We own the first two in-house, coordinate specialist execution on the third, and report all of it against one set of numbers.
Book a 30-minute growth call
Ads built to be tested, not admired.
Static, motion and UGC-led concepts produced in-house, shipped in structured batches so every round teaches us something about what the buyer responds to.
One process, four stages.
You pay for the stage you are in - not just another retainer that never changes shape.
Book a 30-minute growth call-
01
Diagnose
Account, creative, tracking and conversion reviewed, delivered as a 90-day plan.
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02
Build
Creative, campaigns and conversion fixes launched together, not in sequence.
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03
Learn
A monthly testing cadence, read against CAC and contribution.
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04
Scale
Spend follows what the data supports, in one combined monthly report.
Our clients are our biggest promoters.
Book a 30-minute growth call“We were nervous about Meta ads after struggling to make them work. Stuart helped us gain confidence and scale quickly from a tiny budget, all while averaging an 11-12x return on ad spend.”
“Stuart's professionalism sets him apart in this sector. He really cares about his clients' success and provides a service that is commensurate with the values of honesty and integrity.”
“Working with Stuart has been a real joy. A targeted cask and equity sale is a new one for us and Stuart has worked with us to get the first communication message spot on. I would highly recommend him for future campaigns.”
You deal with Stuart - not a junior account manager.
Stuart brings 18 years of performance marketing experience, helping brands generating seven and eight figures in revenue grow across ecommerce, DTC, SaaS and digital products.
While his experience covers a broad range of sectors, he has developed particular expertise in consumer brands selling products people eat, drink or take, from premium spirits and beverages to food, wellness and everyday essentials.
Strategy, media buying and reporting are led by Stuart personally, not handed down to a junior team. Specialist support is brought in where it adds value, with complete clarity over who is doing what.
Book a 30-minute growth callFind out what's actually capping your growth.
Book a 30-minute growth call30 minutes · No hard sell · Leave with clear next steps