Disclaimer

1. Results and figures

Every figure published on this site is real, and each is shown with the channel and the timeframe it came from. That is deliberate — a return on ad spend quoted without either is close to meaningless.

Those figures are specific to the client, the product, the price point, the margin, the season and the market conditions at the time. They are examples of what has been achieved, not a forecast of what you will achieve. Nothing on this site is a guarantee, warranty or projection of results, revenue or return.

Advertising performance depends heavily on factors we do not control: your product and its demand, your pricing and margin, your site’s conversion rate, your fulfilment and service, your competitors, and the platforms themselves. Two accounts running identical work can return very different numbers.

2. Testimonials

Testimonials are given voluntarily by real clients and are published with their permission. They reflect that individual’s experience of working with us at a particular time. They are not a promise of a similar experience or a similar outcome, and no testimonial has been given in exchange for payment or incentive.

Where a client has asked not to be named, work is described without identifying them. Figures published alongside a name have been confirmed with that client.

3. Not professional advice

The content of this site is general marketing information. It is not financial, investment, legal, tax or accounting advice, and it should not be relied on as a substitute for advice from a qualified professional who knows your circumstances.

Decisions about your advertising spend are yours. Take proper advice before committing budget you cannot afford to lose, and never spend on advertising money that is needed elsewhere in the business.

4. Platforms outside our control

We work inside platforms owned and operated by third parties, principally Meta, Google, LinkedIn and the email and ecommerce tools our clients use. Those platforms change their policies, algorithms, ad formats, attribution models, reporting and pricing without notice, and they can restrict or disable accounts at their discretion.

We do not control those decisions and cannot be held responsible for them, including where a platform suspends an account, rejects creative, changes how conversions are attributed, or alters the cost of reaching an audience. Where any partner badge appears on this site it reflects a programme membership only, and does not mean that platform endorses us or guarantees results.

5. Third-party links and marks

This site links to third-party websites for convenience. We do not control them, do not endorse their content, and are not responsible for their accuracy, availability or privacy practices.

Client names, logos and trade marks shown on this site remain the property of their owners and are used with permission to identify work we have done. Platform names and logos are the trade marks of their respective owners.

6. Accuracy of this site

We take reasonable care to keep this site accurate and current, but we make no representation or warranty that it is complete, accurate or up to date at any given moment. Content may be changed or removed at any time without notice. The site is provided on an “as is” and “as available” basis, and we do not warrant that it will be uninterrupted or error free.

7. Limitation of liability

To the fullest extent permitted by law, McLeod Media Limited excludes liability for any loss or damage arising from your use of, or reliance on, this site or its content — including loss of profit, revenue, business, goodwill, anticipated savings, or any indirect or consequential loss.

Nothing in this disclaimer excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded or limited. Liability arising from paid engagements is governed by the contract for that engagement, not by this page.

8. Governing law

This disclaimer is governed by the law of Scotland, and the Scottish courts have exclusive jurisdiction over any dispute arising from it.

McLeod Media Limited, company number SC877714. Registered office: Clyde Offices, 2nd Floor, 48 West George Street, Glasgow, Scotland, G2 1BP. Questions: support@mcleodmedia.co.uk.